We propose a logic of imagination, based on simulated belief revision, that intends to uncover the logical patterns governing the development of imagination in pretense. Our system complements the currently prominent logics of imagination in that ours in particular formalises (1) the algorithm that specifies what goes on in between receiving a certain input for an imaginative episode and what is imagined in the resulting imagination, as well as (2) the goal-orientedness of imagination, by allowing the context to determine, what we call, the overall topic of the imaginative episode. To achieve this, we employ well-developed tools and techniques from dynamic epistemic logic and belief revision theory, enriched with a topicality component which has been exploited in the recent literature. As a result, our logic models a great number of cognitive theories of pretense and imagination [cf. Currie and Ravenscroft (Recreative minds, Oxford University Press, Oxford, 2002); Nichols and Stich (Mindreading: an integrated account of pretence, self-awareness, and understanding other minds, Oxford University Press, Oxford, 2003); Byrne (The rational imagination, The MIT Press, London, 2005); Williamson (The philosophy of philosophy, Blackwell Publishing, Oxford, 2007); Langland-Hassan (Philos Stud 159:155–179, 2012, in: Kind and Kung (eds) Knowledge through imaginaion, Oxford University Press, Oxford, 2016].